Argeta products have received Nielsen certification
Nielson, the market research company, found out that Argeta is “Number One Pâté in Europe”. Nielsen certificates are regarded as some of the most valuable certificates since the company conducts market research directly with traders. The company is present in more than 100 countries and its research includes 90% of the world’s population.
First stock, then pâté, now more
The concept of a pâté was developed in 1963. That year, Argeta – under a different name at the time – was a by-product of chicken soup from which stock was made. A while later, the management came up with the idea to use selected pieces of chicken meat in combination with natural spices and vegetable oils. Thus, chicken pâté, known today as Argeta pâté, was created. Argeta later added to its range of flavours. Today, it offers both meat and fish pâté as well as vegetable spreads.
The foundations of Argeta’s success
Enzo Smrekar, General Manager of the Strategic Business Unit Savory Spreads in the Atlantic Grupa, said: “Argeta’s success is built on trust in its main products and by embodying the message the brand spreads among the consumers. In today’s world, with a flood of substitutes and various newly-created brands, a market manager must be persistent, daring and perceptive. This means they must constantly follow and comply with the trends, choose good, trustworthy business partners and advisers and most of all stay focused and lead their brands towards their objectives. And further.” Argeta pâté is a well-known and popular product in the local as well as foreign markets. Argeta products are now sold in 28 countries, among them in Australia, Canada, the USA, and the United Arab Emirates. Prior to this great achievement, Argeta pâté was number one in Slovenia, Austria, Switzerland, Macedonia, Bosnia and Herzegovina, Kosovo and Croatia. It also has a major market share and is recognised in Germany, Serbia and Sweden.