We are

For more than 50 years, we have put you, your loved ones, and many others at the heart of what we do.

We prepare the best small meals for you in the most authentic and sincere way.

So you can enjoy them anywhere, anytime.

In the meantime, we are constantly improving our recipes and processes.

That is one of the reasons why we are the world’s greatest pâté masters.

Our orange colour is recognised in more than 30 countries around the world.

And our quality at the most rigorous institutes. That is why we are proven to be the No. 1 meat and fish pâté in Europe.*

The then Argo plant in Izola starts producing soup concentrates made from chicken meat.

First there is the Argo cube...

The Argo plant produces the first chicken pâté as a by-product of soup concentrate production. The 100-gram pâté tin was not yet known by its existing name. It was made of white metal and recognised by its lithographed white-green label.

Pâté is introduced

Planning of new packaging of 35g portions of pâté in aluminium pots. This is the first single-portion packaging of pâté in Yugoslavia, and the start of turkey pâté production. The majority of the production process is manual.

First single-serving portion

Merger of HP Delamaris, HP Droga and Koloniale to form HP DROGA PORTOROZ. The chicken pâté is named Argeta, which is derived from the name Argo. We start packaging pâté in cartons.

Argeta gets its name

Production declines due to the wars in Slovenia and Croatia. The Yugoslav market, representing 49% of Droga’s sales, is lost.

Losing the Yugoslav market

Argeta focuses on expanding its market further into the former Yugoslavia: Macedonia, Bosnia and Herzegovina, and Kosovo.

Argeta crosses the border for the first time

The company shifts from 35g to 30g tins, which are then placed in cardboard and on pallets by robots. Argeta Chicken pâté becomes the main export item from Droga Portorož, accounting for over 50% of Droga’s total exports.

Argeta Chicken pâté is becoming a hit

100-gram pâté portions are repacked in metal pots with a new look. To comply with legislation and ensure the safety of Droga products, a HACCP (Hazard Analysis Critical Control Points) system is implemented. This is a preventive system that identifies, evaluates, and measures ingredients in food products that may pose a risk to human health, in order to ensure our product is safe to consume. Chicken pâté now accounts for more than 60% of Droga’s total exports.

New tin design

50-gram packaging is introduced, and construction begins on a new plant in Izola.

Breaking the ground for the Izola production facility

Liver, beef, and turkey flavours are added to our range. Argeta wins first place for quality at the Sarajevo Agriculture, Food, and Beverage Fair. Argeta’s chicken pâté wins a silver medal in the meat product category. We win silver again in 2001.

New flavours

Our entire pâté production is moved to a new plant in Izola. A new design is introduced, along with the first Argeta Junior flavour. We also create a duck character for the Argeta Junior pâté. Argeta achieves a record 64% proportion of income from sales in foreign markets, representing a 25% increase over the year 2000.

Argeta for kids

Penetration of the biggest Austrian retail chains, such as Merkur Markt. At the Sial Fair in Paris, one of the biggest food fairs, Argeta Halal is unveiled. The company also launches the prominent campaign with animated bread slices, and the slogan “Argeta. The good side of bread.”

New slogan and the halal certificate

In line with the global food trend, Droga launches Argeta Light chicken pâté, which contains 40% less fat than the traditional chicken pâté and is rich in nutritional fibre. Argeta Light remains on sale until 2010.

New Argeta Light product line

The launch of tuna pâté, signalling entry into the fish spread market. “Argeta, the good side of bread” advertising campaign wins Gold award. The official merger of Droga Portoroz and Kolinska to form the joint enterprise Droga Kolinska. The end of the year sees the start of pâté sales in the Russian and Bulgarian markets.

Introducing fish pâtés

A new factory opens in Hadžići, near Sarajevo, to meet growing demand for production capacity and to facilitate supply to non-EU countries. In the same year, Argeta breaks into retail chains in Germany, Switzerland, Sweden, and Spain.

New factory and new markets

Argeta spicy chicken pâté arrives on the market. First sales to China and Romania. In Croatia and Serbia, Argeta is fifth in the pâté segment. The pâté tins acquire a more rounded shape along with new artwork. The drawn depiction of bread and pâté is replaced by images from real family life.

Argeta’s first spicy flavour

Argeta wins a silver Effie prize for the “For people who know what’s good. Spicy! Fresh tuna.” campaign. Beef pâté production ends, but salmon-flavoured Argeta begins.

Introducing Salmon pâté

Manager magazine proclaims “Argeta, the good side of bread” as the Slovenian slogan of the decade. Argeta is the top pâté brand in Slovenia, Bosnia and Herzegovina, Macedonia, and Kosovo, where it is eaten by more than 72% of pâté consumers, and in Slovenia by every second pâté consumer. In Serbia, Austria, and Switzerland it holds second place in the market. A new flavour, Tuna Siciliana, launches. Tomato and Mediterranean spices are added to the chicken meat spread, which leads to the launch of Argeta Junior Pizza. The prestige line Argeta Exclusive is introduced, aimed at consumers with more refined tastes.

Introducing Argeta Exclusive line

Atlantic Grupa acquires Droga Kolinska. Tins are transformed into smaller packages, now available in 95g, 45g, and 27g sizes. Argeta Junior also introduces fish flavours – Super Tuna Junior. Argeta Tuna receives a Superior Taste Award 2010, presented by iTQi, the International Taste &amp; Quality Institute from Brussels, and a Euro Effie prize for effectiveness.

Atlantic Grupa becomes new owner

Argeta receives the Golden Effie Award for the communication efficiency of the Argeta Junior campaign.

Golden Effie for efficiency

Argeta tuna and chicken pâtés receive a Superior Taste Award 2013 for outstanding taste, presented by iTQi, the International Taste &amp; Quality Institute. As part of the “Mother approved” campaign, production plant doors are opened to selected mothers.

Moms approve of Argeta

Argeta Junior Ketchup flavour rolls out. Argeta Tea Pâté launch in the Croatian market, made of carefully selected chicken meat and livers without flavour enhancers or preservatives.

Expansion of the Argeta family

Argeta becomes market leader in Austria. Argeta’s graphic identity is refreshed.

Market leader in Austria

ITQI presents Argeta with the Superior Taste Award for its liver pâté, Argeta Junior Original, and Argeta Tuna Pâté. Argeta is in 5th place on the Valicon scale of strongest brands in Slovenia.

The award for best taste

Argeta shifts to the “FREE FROM” formula, meaning that all our products are free from preservatives, gluten, artificial colouring, and flavour enhancers, shedding all additives. Argeta becomes market leader in Switzerland. By copyrighting its colour (Pantone 159 C), Argeta in Slovenia becomes part of an exclusive group of brands that the public recognizes merely by its design, colour, or pattern, joining popular brands like Milka, Manner, Burberry, Louboutin, and Whiskas. Argeta launches a new line of chickpea-based vegetable spreads in Slovenia.

Argeta’s “FREE FROM” formula

Argeta takes the lead in the Croatian market for the first time and receives the title of the No. 1 meat pâté in Europe. Argeta Junior introduces a series of e-books for kids that support cognitive development in children.

No. 1 meat and fish pâté in Europe*

Argeta redesigns the graphic design of all its products.

Redesign of the graphic design

In its sustainability programme, Argeta sets out three pledges – to users, to the environment, and to society – that it will deliver by 2030.

Argeta shapes its sustainability programme

Argeta Junior pâtés are prepared with a new recipe specially tailored to children. Argeta Junior flavours are also a source of protein, which is so important for growth.

Improved nutritional value of Argeta Junior pâtés

Argeta once again presents its chickpea-based vegetable spreads, this time under the name Argeta Veggie and in a handy green container.

Redesigned Argeta Veggie spreads

Every year is a new opportunity for innovation, and this year Argeta is introducing completely meatless spreads: Argeta Meatless as chicken pâté, and Argeta Meatless as spicy chicken pâté.

New Argeta Meatless product line

Argeta’s time machine

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