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We are Argeta

For more than 50 years we have had our customers in our minds and hearts in everything we do. Our mission is to produce the best meal in the most sincere way. We are constantly improving our recipes and preparation processes. We are the biggest producer of pâtés in the world, and Argeta’s copyrighted orange colour is seen in more than 30 markets worldwide.

Mission

Mission
To create the best light meals in the most sincere way.

Vision

Vision
To offer the most care-free meal experience.

Did you know?

The idea of Argeta was created purely by coincidence.
Workers at the Argo stock cube plant grew tired of the same old lunch – chicken meat from soup. Management decided to use the meat from which they made soup to make pâté. To this day, we still cook the soup and use only the meat, and this is the secret to our success.
In one year we produce more Argeta pâtés than the length of the Great Wall of China.
Fact: One Argeta package is opened somewhere in the world every 4 seconds. Each year we produce more than 130,000,000 tins. If we placed them side by side, it would be longer than the Great Wall of China.
A little girl named Argeta
In 2013, parents in Kosovo named their baby girl Argeta. Her parents say that they enjoy the sound of the word but we're sure that the our brand association influenced their choice. This little girl is is a big fan of Argeta, especially Argeta Junior. Argeta products are well-loved in Kosovo so her friends love the name as well.

Argeta is number 1 in Europe

and a favourite in over 30 countries around the world.

*Based on Nielsen RMS data for the Meat Pâté/Spread category (defined by Droga Kolinska) for the 12-month period ending March 31st, 2018 for the 19 European countries (Austria, Bosnia and Herzegovina, Croatia, Czech Republic, Denmark, France, Germany, Great Britain, Italy, Montenegro, Netherlands, Poland, Romania, Serbia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland) total retail market as per local specifics (Copyright © 2018, Nielsen).

*Based on Nielsen RMS data for the Meat Pâté/Spread category (defined by Droga Kolinska) for the 12-month period ending March 31st, 2018 for the 19 European countries (Austria, Bosnia and Herzegovina, Croatia, Czech Republic, Denmark, France, Germany, Great Britain, Italy, Montenegro, Netherlands, Poland, Romania, Serbia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland) total retail market as per local specifics (Copyright © 2018, Nielsen).

Argeta’s time machine

Travel through time
1957
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In the beginning there were stock cubes
1963
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Pâté is born
1977
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The pâté acquires the name Argeta
1993
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Argeta first crosses borders
2000
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New flavours: liver, beef, turkey
2002
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Creation of slogan “Argeta – the good side of bread.”